Title of the article

Social Network Instagram as a Platform for Brand Promotion

 Authors 

Natal'ya V. Rozenberg —  Head, Department of Philosophy and Social Communications, Institute of Law, Penza State University, Doctor of Philosophy, Associate Professor, 40 Krasnaya Street, Penza, 440026, Russia, elya@sura.ru
Tat'yana S. Zhirikova —  Master student, Institute of Law, Penza State University, 40 Krasnaya Street, Penza, 440026, Russia, t.zhirikova@gmail.com

 Category 

SOCIOLOGY

Year,.Volume, Number 

2021, Vol. 9, № 2 (34)

 Pages 

176-182

 Article type 

Original article

 Index UDK 

316

 DOI 

10.21685/2307-9525-2021-9-2-20

 Abstract 

In the presented work, the analysis of the social network Instagram as a platform for brand promotion is carried out. In the age of development of information technologies and mass communications, special importance is paid to the development of a brand promotion system, and Internet resources in this direction are currently the undisputed leaders. In particular, this trend concerns the Instagram platform. Various variations of the use of the promotion methodology in modern realities, using information technologies and social networks as an effective direction of improvement, are considered. The analysis of research in this area is carried out. Research methods: analytical method, review method. The re-sults of the article are to demonstrate the facts that in modern conditions Insta-gram is an effective platform for promoting various brands and even small com-panies. The popularization of this social network should draw the attention of the top management of each individual organization to the need to allocate funds for promotion through Instagram.

 Keywords 

social network, Instagram, brands, promotion, marketing, development

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References

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For citation

Rozenberg N.V., Zhirikova T.S. Social Network Instagram as a Platform for Brand Promotion. Electronic scientific journal «Science. Society. State», 2021, vol. 9, no. 2, pp. 176-182, available at: http://esj.pnzgu.ru. DOI: 10.21685/2307-9525-2021-9-2-20. (In Russian).